Press Release |
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 2/4/2006 — Princeton, NJIn just the past five months, Miele has been a three time winner as HomePortfolio.com’s “Product of the Day”: Miele warming drawers for Thursday, October 20, 2005; Miele MasterChef electric cooktops for Wednesday, November 30, 2005; and Miele wall extraction hoods for Thursday, March 2, 2006. But the real winners are the Miele dealers getting all those active leads. HomePortfolio.com is a major online destination for affluent consumers and design professionals seeking a single authoritative resource for hundreds of thousands of home design choices. Miele has been featured on the site since its inception 8 years ago, and has been a sponsor for several years. As a sponsor, Miele stands out in upgraded product listings, with the ability to connect interested consumers to the Miele website, where they are directed to a dealer in their area. Last year, 17,500 individual visitors picked Miele products from the more than 700,000 products on the site. The Miele section generated 4,200 active leads - emails or phone calls directly to Miele to learn more. “We’re very excited about the way this marketing effort reaches out to consumers actively seeking and comparing products for their design projects,” said Paul McCormack, Senior Marketing Manager for Miele Inc. “Our special relationship with HomePortfolio generates thousands of active leads for Miele dealers every year.” About Miele Long a household name in Europe and worldwide, Miele is exploding onto the scene in the United States with its sleek design, superior engineering and unparalleled service. Founded in 1899 on a promise of Immer Besser, a German phrase meaning “Forever Better”, Miele has distinguished itself in the appliance market with a century-long resume of major innovations. As the world’s largest family-owned and operated appliance company, Miele is immovably committed to the highest quality, performance and environmental standards. The firm’s innovative heritage, state-of-the-art design and engineering aesthetic have inspired comparison to other German brands synonymous with innovation: Mercedes Benz and BMW. Miele’s range of exceptional consumer appliances includes: vacuum cleaners, laundry systems, rotary irons, dishwashers, built-in convection, speed and steam ovens, cooktops, vent hoods, coffee systems and steam ovens. In addition, Miele Professional offers commercial cleaning equipment such as laboratory glassware washers, industrial parts cleaning systems, dental disinfectors and commercial wet cleaning systems. For more information, consumers and design professionals can call 888-346-4353, log on at miele.com or visit one of Miele’s modern product showrooms in Beverly Hills, CA; Boca Raton, FL; Chicago, IL; Dallas, TX; Denver, CO; Princeton, NJ; Wellesley, MA; Salt Lake City, UT; San Francisco, CA; and Seattle, WA Contact: Todd McDonagh tmcd@homeportfolio.com 617-559-1191 |
